Meeting people who are willing to stop, talk and learn about the importance of animals in research.

Seeing colleagues have a safe space to talk proudly and passionately about what they do every day.

Using BRAD as a platform to proudly educate the public about lifesaving research made possible with animals—and inspiring others the way she was inspired to enter the field.

Coordinating events with other institutions and being part of a broader effort to counter extremism with education and openness.

Helping laboratory animal professionals become more confident talking about their work. Rachelle enjoys public outreach, but especially values helping others find their own starting point for advocacy.

Community outreach and educating people about the role of veterinary technicians in animal research.

Networking, sharing positive information about the humane use of animals in research and replacing common misconceptions with facts and productive conversation.

Seeing the moment when it “clicks” for someone—connecting biomedical research to their own health experiences while helping them understand the care, expertise and commitment to animal welfare behind the science.

Sharing BRAD ideas and hearing what other institutions are doing.

Hosting vocational and technical high school students for on-site education and tours—and seeing how engaged students become with simple activities like BRAD's Fact or Fiction game.